Digital Travel Summit APAC 2017 (past event)
25 - 27 April, 2017
Resorts World Sentosa
Contact Us: 65 6722 9455
DIGITAL TRAVEL OPPORTUNITIES TOMORROW Thursday April 27th 2017
8:30 am - 9:00 am Conference Registration & Networking
9:00 am - 9:10 am Chairperson Opening Remarks
9:10 am - 9:30 am Opening Keynote: Harnessing Today's Digital Traveller - How to thrive with the new, connected generation
9:30 am - 10:10 am Keynote Panel: From Pokémon GO to artificial intelligence and virtual reality - How will the rapid evolution of technology change the way businesses and marketers gain insight?
- How can technology enable automation and make user experience better, faster, nimble and personal?
- Where physical meets digital – What opportunities does Pokemon Go present for the travel industry?
- Unlocking the potential of AI - How can you create greater accuracy and continually improve performance of analytics?
- How to use the latest advances in artificial intelligence to optimize and automate human intensive business processes and operations
- How can you leverage virtual reality technology and wearables to create better connected experiences?
Jonathan Hardy
VP Sales, APACADARA
10:10 am - 10:30 am Keynote 1: Mastering Mobile Moments Throughout Your Travelers' Customer Journey
10:30 am - 10:50 am Keynote 2: Travel Japan Wi-Fi - How can you turn insights into actions and actions into tangible results for the digital customer and enterprise?
10:50 am - 11:30 am Morning Networking Break
RE-IMAGINING DIGITAL TRAVEL
11:30 am - 11:50 am Case Study: How to create a practical and profitable real-time personalization strategy- Where does personalization fit into an overall customer experience optimization strategy?
- What are the keys to making real time personalization profitable and what are the actionable steps to get there?
- How can you test, measure and iterate the personalization performance?
- How can you use the most recent customer and context-aware data to choose the most relevant offers and extend it to the customer in real time?
Justin Tan
Co-Founder and Business Development DirectorKnorex
RE-IMAGINING DIGITAL TRAVEL
11:30 am - 11:50 am Case Study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?- Shift from last-click model to attribution modelling: How has the industry adapted to this change?
- How will attribution modelling guide you to redistribute and optimise your marketing spend?
- What are the different kinds of attribution models and which is best suited to your business at this point?
- What are the limitations of attribution modelling? How can you find solutions to these limits?
RE-IMAGINING DIGITAL TRAVEL
11:30 am - 11:50 am Japan's changing tourism market: how to cater to a new breed of customersRE-IMAGINING DIGITAL TRAVEL
11:30 am - 11:50 am Criteo Exec Connect: Travel MasterclassSTREAM A: PERSONALISING THE ONLINE EXPERIENCE
11:50 am - 12:20 pm Case Study Revolution: How to exploit data analytics and personalisation on an enterprise wide level to gain an information edge over your competitors- How can you use data solutions to gain insight into your competitive landscape and maximize revenues?
- How can you gather and utilize competitive market intelligence to gain future visibility into your market?
- How can you adapt to the changing needs of your customers with accurate, instant and personalised, relevant information to service them better?
- How can you build ultra-personalised bundles for your customers y capitalizing on this data heavy industry to boost customer engagement?
STREAM B: MOBILE 2.0
11:50 am - 12:20 pm Panel: Should smartphones now be the only platform to build your travel planning capabilities?- The travel purchase process – what inspires travellers to think about trips and how frequently to they actively plan trips?
- Mobile travel planning – What motivates travellers to browse or book trips on their smartphones? How can you capitalize of these behaviours?
- When do travellers feel the need to switch devices and what is this based on?
- What are the biggest shortcomings for smartphones and what is next in the mobile front?
Nadine Malik
Managing DirectorJovago Asia
Rajat Suri
Head of Business GrowthMusafir.com
STREAM C: DEEP-DIVE COUNTRY CLINICS
11:50 am - 12:20 pm Stream C ContinuedSTREAM D: CREATIVE BOARDROOMS
11:50 am - 12:20 pm Stream D ContinuedSTREAM A: PERSONALISING THE ONLINE EXPERIENCE
12:20 pm - 12:30 pm Stream A ContinuedSTREAM B: MOBILE 2.0
12:20 pm - 12:30 pm Stream B ContinuedSTREAM C: DEEP-DIVE COUNTRY CLINICS
12:20 pm - 12:30 pm A golden opportunity for the smart and fast – How to leverage technology to succeed in the most dynamic of markets- What are the big trends driving travel distribution in Korea?
- What strategies can you use to differentiate, survive and grow your business in the fast changing hyper competitive Korean market?
- How to leverage seasonality and optimize your marketing campaigns throughout the year?
- How can collaborative local partnerships drive productivity of your business in Korea?
Jim Chang
Regional DirectorKKday
STREAM A: PERSONALISING THE ONLINE EXPERIENCE
12:20 pm - 12:30 pm Stream D continuesSTREAM A: PERSONALISING THE ONLINE EXPERIENCE
12:30 pm - 1:10 pm Case Study Revolution: Superyachts and Luxury Hotels - The ultimate brand alignment
STREAM B: MOBILE 2.0
12:30 pm - 1:10 pm Panel: How to create a mobile buying process that minimises browsing and drives conversions
Moderator:
Chetan Patel Vice-President, E-Commerce ONYX Hospitality Group
Speakers:
Hans Ebenhahn CEO and Founder NusaTrip
Jayesh Easwaramony Senior Vice President and MD, Asia Pacific, Middle East and Africa InMobi
Honey Mittal SVP, Product Wego.com
Karina Laerke Madsen Head of Display & DMPs Momondo
Chetan Patel Vice-President, E-Commerce ONYX Hospitality Group
Speakers:
Hans Ebenhahn CEO and Founder NusaTrip
Jayesh Easwaramony Senior Vice President and MD, Asia Pacific, Middle East and Africa InMobi
Honey Mittal SVP, Product Wego.com
Karina Laerke Madsen Head of Display & DMPs Momondo
Jayesh Easwaramony
Senior Vice President and MD, Asia Pacific, Middle East and AfricaInMobi
STREAM C: DEEP-DIVE COUNTRY CLINICS
12:30 pm - 1:10 pm Stream C ContinuedSTREAM D: CREATIVE BOARDROOMS
12:30 pm - 1:10 pm Stream D Continued1:10 pm - 2:10 pm Networking Lunch Break
STREAM A: CONQUERING DIGITAL MARKETING
2:10 pm - 2:30 pm Case Study: Bots the next frontier – Will bots mark the beginning of another fast-growing, multi-billion-dollar software economy, and are bots the new apps?STREAM B: MAXIMIZING PARTNERSHIPS
2:10 pm - 2:30 pm Case Study Revolution: How can you build a distribution base that reduces commission rates and maximizes revenues?STREAM C: DEEP-DIVE COUNTRY CLINICS
2:10 pm - 2:30 pm Exponential growth in outbound and inbound travel in Philippines – What has caused this and how can you leverage on this?Tina DiCicco
Chief Marketing OfficerAir Juan
STREAM D: CREATIVE BOARDROOMS
2:10 pm - 2:30 pm Creative Boardroom: Decoding Your Customers – How to build and scale your audience personas through targeted content marketing
STREAM A: CONQUERING DIGITAL MARKETING
2:30 pm - 2:50 pm Case Study Revolution: Engaging across the customer journey of travel bookers – How can you own the customer lifecycle and drive both the front and back end of the customer relationship?Prasanna Vee
Head of Products – HotelsCleartrip
STREAM B: MAXIMIZING PARTNERSHIPS
2:30 pm - 2:50 pm Stream B continuesSTREAM C: DEEP-DIVE COUNTRY CLINICS
2:30 pm - 2:50 pm Stream C continuesSTREAM D: CREATIVE BOARDROOMS
2:30 pm - 2:50 pm Stream D continuesSTREAM A: CONQUERING DIGITAL MARKETING
2:50 pm - 3:00 pm Stream A continues
Stream A
STREAM B: MAXIMIZING PARTNERSHIPS
2:50 pm - 3:00 pm Case Study: Localization – How can you cater to your local customers to increase sales, reduce risk and build trust?
STREAM C: DEEP-DIVE COUNTRY CLINICS
2:50 pm - 3:00 pm Stream C continuesSTREAM D: CREATIVE BOARDROOMS
2:50 pm - 3:00 pm Stream D continuesSTREAM A: PERSONALISING THE ONLINE EXPERIENCE
3:00 pm - 3:10 pm Stream A continues
A
STREAM B: MAXIMIZING PARTNERSHIPS
3:00 pm - 3:10 pm Stream B continues
BA
