Digital Travel Summit APAC 2017 (past event)

25 - 27 April, 2017

Resorts World Sentosa

Contact Us: 65 6722 9455

Paul Michio McCarthy, Senior Customer Success Manager – APAC at Appsflyer

Paul Michio McCarthy


Senior Customer Success Manager – APAC
Appsflyer

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

DIGITAL TRAVEL OPPORTUNITIES TOMORROW Thursday April 27th 2017

Tuesday, June 5th, 2018


11:30 AM Case Study: Mobile Measurement At Cruising Altitude: How can you make the most of attribution and marketing analytics?

  • Shift from last-click model to attribution modelling: How has the industry adapted to this change?
  • How will attribution modelling guide you to redistribute and optimise your marketing spend?
  • What are the different kinds of attribution models and which is best suited to your business at this point?
  • What are the limitations of attribution modelling? How can you find solutions to these limits?